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The Great Coaching Comeback: Coaching For All

Whatever your sport, whatever your background, whatever your level, we’re here to enable #GreatCoaching for ALL as we return to play

Celebrating Great Coaching and helping the nation’s 3 million coaches share their voice, be heard, and generate the investment they need to reinvent, recover and Return2Coach.

Great coaches are key to the nation's recovery post lockdown, by transforming lives and inspiring communities through sport and physical activity.

UK Coaching is driving change across the sector, to enable and facilitate The Great Coaching Comeback.

"As an ambassador of UK Coaching, I'm excited to get behind The Great Coaching Comeback. For the last 12 months, we've been side-lined by the restrictions. Our energy has been stifled, our development limited and our sense of identity almost lost.

"Now's the time to recover and rediscover who we are and what we're best at - facilitating laughter, enjoyment, improvement and human interactions through sport and physical activity.

"As we step back into the arena, let's put inclusivity front and centre of our coaching ethos. There's going to be a lot of people needing our support to recapture their exercise goals. Get to know the people you are coaching and want the best for them, whoever they are. We got this."

Loughborough National Centre Lead Coach and UK Coaching Ambassador Mel Marshall 

The Great Coaching Comeback Survey


Your Opinion Will Make a Difference

The pandemic has had a significant impact on the coaching workforce at all levels, with COVID-19 restrictions decreasing coaching opportunities and creating financial uncertainty and a loss of identity for many coaches.

To ascertain the level of disruption, we have launched The Great Coaching Comeback Survey to uncover what coaches need so you can get back to delivering great experiences of sport and physical activity and changing people’s lives.

As part of our promise to always be Here for the Coach, we're determined to be your voice. 

To be your voice, we need your views!

Please take a moment to complete our survey. It shouldn’t take longer than five minutes to complete, and you’ll be helping us better understand you and your needs.

As a thank you, on completion of the survey you will be entered into a draw* to win either:

  • one of twenty-five £15 Love2shop gift vouchers
  • or one of five free subscriptions – worth £24 a year – to the exclusive UK Coaching Club, giving you access to all the resources and support that UK Coaching offers.

The survey is open until 23:59 on Friday 14 May 2021.

*Prize draw rules: All entries received before 23:59 on 14 May will be entered into the draw to win one of the prizes listed in this email. The winners will be selected at random and contacted by email. The winners will be notified on or before Friday 4 June 2021.

The Game Plan

The first part of our comeback plan is to listen to coaches to better understand what they need to facilitate their return.

Off the back of The Great Coaching Comeback Survey, we will reveal the findings with the nation and exactly what support is needed to help you recover, reinvent and reach your potential, as you return to play.

Next up is showcasing our #CoachingForAll Video series, uncovering the stories behind the people and our commitment to inclusion. We want to hear from volunteer coaches, assistant coaches, high performance coaches, personal trainers, fitness instructors; help us paint the picture via our video wall.

  • What is Great Coaching?
  • What does it mean to you?
  • Have you faced challenges?
  • How have you overcome adversity?
  • How has coaching transformed the lives of the people you coach?

We want to tell your story, and showcase why great #CoachingForAll really can transform lives.

Our video wall launches 7 June. Before then you can get your video ready. 

To give you some inspiration, here's one we made earlier with our very own Coach Programme and Pathway Manager and West Ham FC Performance Coach Jenny Coady.  

We want to support all coaches, partners and sport & physical activity organisations in the return to play, by enabling them to demonstrate #GreatCoaching through sharing their commitment to Duty to Care.


The Coach: Earn your Duty To Care Digital Badge – demonstrate your commitment to the five pillars that truly underpin #GreatCoaching: Safeguarding, Diversity, Inclusion, Mental Health and Well-Being.

Earn your badge, share your badge – wear it proud. Prove you have the skills and expertise to be a life-changing leader.

Sporting Bodies: Sign up to become an official partner of UK Coaching Week and you will be showing your commitment to the five pillars of Duty to Care: Safeguarding, Diversity, Inclusion, Mental Health and Well-Being.

The fundamental pillars uphold what #GreatCoaching truly is: putting people first.

Details coming soon.

For Supporters of Coaches: Nominate coaches who implemented great coaching ideas and made considerable differences to people’s mental and physical well-being during the nationwide lockdowns as part of our UK Coaching Hero awards initiative.

We will put the results of the The Great Coaching Comeback Survey into practice, across the year, assisting in the delivery of learning and development programmes, calling upon organisations and the government for support.

The Great Coaching Comeback launches during UK Coaching Week, and will help us to deliver what it is that coaches need to reinvent, recover and reach all those in need of support, across 2021-2022.

We’re Here for the Coach!

Coaches Unite: WE NEED YOU!


Help us to share your lived experiences via our interactive video wall, and share advice on what #GreatCoaching means

We’re building upon some groundbreaking research we released earlier this year, outlining the lived experiences of coaches from different backgrounds, which has led us to showcase what #GreatCoaching really means. It’s not about the type of sport, it’s not about gender, it’s not about ethnicity, it’s not about money, it’s not about whether you're disabled or not – it’s about the people. Great Coaching is about passion, development and people.

Tell your coaching story! We want to show the nation what #GreatCoaching is

During UK Coaching Week, we are asking coaches to build upon our initial #CoachingForAll video research, and calling out for stories from coaches to bring to the forefront industry standards, career paths, learning and development, diversity and inclusion, mental health and well-being. We want coaches to share their lived experiences videos, outlining:

  • How and why you got into coaching
  • Challenges faced/adversities overcome
  • What #GreatCoaching looks like
  • Advice for fellow and aspiring coaches

United, we can make a difference – #CoachingForAll #GreatCoaching  

Nominate Your UK Coaching Hero

UK Coaching Hero Awards

For people who implemented #GreatCoaching ideas and made a difference to others during the COVID-19 pandemic.

Know anyone you think deserves recognition?

Nominate Today!

Tools to Download

Tools to help you celebrate UK Coaching Week will be coming soon!

Daily Schedule

To be announced soon

Stay Connected. Join the Club.


Join UK Coaching Club for the latest #GreatCoaching news, tips and offers delivered straight to your inbox, access to our Duty to Care digital badge and much more!