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We are committed to communicating in a way that is easy to understand.

Why? Our website visitors are a broad audience potentially including anyone who is interested in finding out about coaching. We want to help as many of them as possible to nurture their coaching skills.

Research shows that even people with the highest literacy levels prefer easy to read content. They say it allows them to understand quicker.  That's why we try to make all our content easy to read even when its aimed at coaching academics and educators. 

Accessibility Features

Writing Style

We write in Plain English by using short sentences and straight-forward vocabulary. 

Alternative text

We include meaningful alternative text for all images to describe them or their function. This is especially useful when listening through a screen reader and are generally only visible when the browser's automatic image loading feature is turned off.


We write all text links in a way that they makes sense when they are read out.


We are moving away from PDF downloads and migrating content to web pages. However there are some exceptional cases where PDFs are neccessary.

For more information about PDF accessibility see the Adobe website accessibility section.

Text size

The text on our website has been styled so that you can easily change the text size using your browser settings.

For more information and help about changing your browser settings please visit the BBC's My Web My Way pages.

Colour Contrast

Most of our text is a dark colour on a white background. Where we've put white text on a dark colour to highlight key points, we make the font large enough so that it is easy to read.

What We Are Working to Improve

We are also in the future aiming to make sure that transcripts or subtitles are available for our audio and video content.


If you any accessibility issues with our website, please contact us