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UK Coaching Team
Rapport Building and Communicating

How to Cushion the Blow of Delivering Bad News

A coach must assume a supportive role to help athletes and parents come to terms with non-selection or deselection. Gordon MacLelland, of Working with Parents in Sport (WWPIS), runs through some techniques that will help take the sting out of hearing tough feedback

One of the hardest parts of a coach’s role is delivering ‘bad’ news to athletes and parents.

It is not an easy time for anyone and there is likely to be some upset and suffering during the process.

As coaches, we need to try and ensure that we play our part in being as professional and understanding as possible.

How can we go about this?

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UK Coaching Team